Business Strategy Networking Prospecting Relationship Building Sales Uncategorized

Does Your Best Prospect Hide From You or Say No? Stop. Take These Next Steps!

I ran into someone at a networking event that I had met a few times before. He remembered me, spent time talking about himself, and then shoved his card in my hand. I politely accepted the card and dumped it in the trash as soon as I returned to my office.

I did not need his service. In the future, I might be able to use his services or refer him, but today – not so much.

Only 1-3% of your prospects are ready to buy now; another 3-5% of customers will be ready to buy soon, and 15-26 will be ready but not until later.

So then, if you know someone is not interested, what do you do? Of course, you can corner them at a networking event and chase them at every opportunity, but that will frustrate them. Further, people who don’t want to be bothered can easily hide, send your emails to junk, and ignore your voice mails.

Here is an idea: What if this man showed interest in me instead of pushing? What if he learned what was important in my life right now. The more we know about people, the easier it is to communicate and connect.

He might have learned that I was focused on finalizing a book this year. He might have sent me articles that pertain to my topic. He might have signed up for my book launch update.  He might like my articles on social media.  He could have put me on a follow-up list to check in, send a holiday card, even connect on LinkedIn. He could have stayed in touch in many ways. It’s not all about giving people business, it is about supporting them and staying in touch. Then, the next time I saw him, I would most definitely have approached him to chat, and, reached out when I could use his services.

Don’t push. Stay top of mind. It’s the little things that make people want to get to know you better.

If you want people to remember you, be sure they kindly remember you. Be that person they hope to run into at an event, not search for a mask or closest hiding spot.

Contact Parone Group for help.  Or, if  interested in additional problem-solving articles and information on an upcoming book that will help you WIN with your customers, employees, and your bottom line, click this link.